L. Hunter Lovins

Founder of Natural Capitalism Solutions,

Time Hero of the Planet, 
and Newsweek's "green business icon"

About the Book

"A must-read for entrepreneurs, investors, industry experts, and corporations interested in capitalizing on the greatest wealth-creation opportunity of our lifetime: solving climate change." 
-Jigar Shah, founder, SunEdison, and CEO, Carbon War Room

Whether you believe in climate change or not, it doesn't matter. If your goal is profitability, you'll act as if you do. As CLIMATE CAPITALISM shows, climate-protection efforts have failed because we have ignored the most powerful tool for unleashing the low-energy future: the business case. In their book, L. Hunter Lovins, president of Natural Capitalism Solutions and coauthor of Natural Capitalism, and Boyd Cohen, CEO of CO2IMPACT, draw on case studies of international corporations, small businesses, NGOs, and municipalities to demonstrate that efficiency and renewable energy equal the path to greater profitability and enhanced economic prosperity. Through addressing business opportunities across a range of sectors, including energy, buildings, transportation, and agriculture technologies, Lovins and Cohen powerfully address the future of capitalism in a carbon-constrained world and prove that climate change policy will promote, not hinder, the growth of our global economy.

Corporate executives, entrepreneurs, environmentalists, and concerned citizens will all find CLIMATE CAPITALISM
a feisty, opportunity-rich read--one that offers a compelling road map for a new energy economy.

"A highly persuasive demonstration of how profitable economic choices can take us a long way toward dealing with climate disruption, the misguided aspects of our agriculture, oil's strategically catastrophic monopoly over transportation, the poverty of the bottom billion, and much else. Creative and deftly crafted."  -Jim Woolsey, Former Director of CIA, Booz Allen Hamilton

"A look at a new kind of capitalism that can save the planet from climate chaos while creating jobs and uplifting economies.... Packed with vital, timely information [that] deserves our full attention."  -Kirkus Reviews

"L. Hunter Lovins' latest book should be on every CEO's reading list and required in every corporate board room."  -Bill Becker, Executive Director, Presidential Climate Action Project

"Nobody does a better job of laying out the business case for pursuing a cleaner, more profitable form of capitalism than Hunter Lovins."  -Andrew Winston, founder, Winston Eco-Strategies and author of Green Recovery

How Do Teleforum Events Work?

This is a free event that allows you to go deeper into the book by interacting directly with the author. Whether you're at home, at your desk, on the road, or on the couch, you can join the Teleforum. All you need is a telephone.

Like a call-in radio show, you will be able to ask questions, respond to Lovins and other participants, and answer polling questions with your telephone's touchpad.

The easiest way to participate? Simply fill in your email and phone number above to receive a phone call as the event begins, at no charge to you. We'll also send out an email reminder and offer an exclusive early look at the other Teleforum events we've planned for 2011.

Or, if you prefer, you can call in directly to 1.877.229.8493 (ID Code 16290) as a one-time Teleforum participant.

Click to hear our recent Teleforum with Harvard's Michael J. Sandel

Sign Up for the April 29th Teleforum

Email Address

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L. Hunter Lovins

Photograph Copyright by Norm Clasen



from Hill & Wang

Hardcover, 480pgs, $27.95

ISBN 978-0-8090-3473-4

Brought to you by Farrar, Straus and Giroux and Broadnet